The Brand
Max Mara is a historic Italian fashion house, founded in 1951 by Achille Maramotti in Reggio Emilia. Since its inception, the brand has revolutionised Italian prêt-à-porter, introducing innovative industrial processes while respecting the sartorial tradition.
Over the years, Max Mara has collaborated with major international stylists such as Karl Lagerfeld and Narciso Rodriguez, as well as prestigious fashion photographers, consolidating its reputation on the global stage.
Today Max Mara represents a perfect balance between tradition, innovation and luxury modern, dressing the contemporary woman with sobriety and eternal class.
Design By
Duccio Grassi is an Italian architect known for an innovative and sustainable approach to architecture and interior design. He creates elegant and functional environments, combining aesthetics and comfort, with projects ranging from retail to public and residential spaces.
He has collaborated with brands such as Max Mara, strengthening his international reputation. Grassi tells stories through spaces, enhancing identity and experience with solutions that combine innovation, elegance and sustainability.
The concept of the Max Mara flagship store in Miami, developed by Duccio Grassi Architects, interprets the refined and contemporary essence of the Italian brand in a unique context.
The fluid and dynamic layout invites customers to explore the collections naturally, fostering an immersive and welcoming experience. The lighting is designed to enhance the garments, bringing out their details without weighing down the space.
This project demonstrates how architecture and design can merge to tell Max Mara's story and values, offering an exclusive environment where elegance and innovation meet in perfect harmony.
A place where style becomes an experience and every visit becomes an emotional journey.
The concept
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In this project, flagship store in Miami, we have combined creativity and precision craftsmanship to interpret and enhance Max Mara's unique identity.
Every detail has been carefully studied, starting from an in-depth analysis of the customer's needs and the local context, with the aim of transforming the space into a true sensory and stylish experience.
We chose fine materials and innovative solutions to create a welcoming and refined ambience, in perfect harmony with the brand's contemporary elegance. The fluid layout and calibrated lighting enhance each garment, making a visit to the boutique a special and engaging moment.
So, we have not only created a flagship store, but a space capable of telling the Max Mara story, where every element speaks of passion, craftsmanship and modern luxury.
Why we made the difference
A look at the end result
